An edition of Crash course in marketing for libraries
(2015)
Crash course in marketing for libraries
Second edition.
by Susan Webreck Alman
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| Edition | Availability |
|---|---|
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Crash course in marketing for libraries
2015, Bloomsbury Publishing USA
in English
- Second edition.
1610698703 9781610698702
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Book Details
Table of Contents
The planning process for your marketing plan
Develop a marketing plan
Communicate to the community : using the media, newsletters, and annual reports to market the library
Using social media to market the library
Fund-raising
Appendix A. Glossary
Appendix B. Boilerplate example
Appendix C. Nominal group technique
Appendix D. John Cotton Dana Library Public Relations Awards
Appendix E. Sample marketing plans
Appendix F. Sample promotional materials
Appendix G. Sample annual appeal
Appendix H. Sample annual reports
Appendix I. Sample newsletters
Appendix J. Sample friends of the library newsletters
Appendix K. Sample press release.
Edition Notes
Includes index.
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| September 18, 2021 | Edited by ImportBot | import existing book |
| July 19, 2019 | Created by MARC Bot | import new book |