An edition of Global marketing and advertising (2014)

Global marketing and advertising

understanding cultural paradoxes

Fourth edition.

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Cover of: Global marketing and advertising by Marieke K. de Mooij
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Last edited by ImportBot
December 20, 2023 | History
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An edition of Global marketing and advertising (2014)

Global marketing and advertising

understanding cultural paradoxes

Fourth edition.

by

  • 0 Ratings
  • 5 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
SAGE Publications, Inc
Language
English
Pages
395

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Previews available in: English

Subjects
Cross-cultural studies, Target marketing, Consumer behavior, Advertising, Marketing, Target marketing--cross-cultural studies, Advertising--cross-cultural studies, Consumer behavior--cross-cultural studies, Internationale marketing, Reclame, Consumentengedrag, Culturele verschillen, Verbraucherverhalten, Werbung, Internationales marketing, Interkulturelles verstehen, Exportwerbung, Marketing comportemental, Comportement du consommateur, Hf5415.127 .m66 2014, 658.8/02

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Edition Availability
Cover of: Global marketing and advertising
Global marketing and advertising: understanding cultural paradoxes
2014, SAGE Publications, Inc
in English - Fourth edition.
Libraries near you: WorldCat

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Book Details

Table of Contents

Foreword
Geert hofstede
Preface to the fourth edition
Summary of the book
The paradoxes in global marketing communications
Global branding
Values and culture
Dimensions of culture
Culture and consumer behavior
Researching and applying cultural values
Culture and communication
Culture and the media
Culture and advertising appeals
Culture and executional style
From value paradox to strategy
Appendix A: GNP/capita 2011 (US$) and hofstede country scores for 66 countries
Appendix B: Data sources
Index
About the author.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.8/02
Library of Congress
HF5415.127 .M66 2014, HF5415.127.M66 2013

The Physical Object

Pagination
xx, 395 pages
Number of pages
395

ID Numbers

Open Library
OL27150597M
Internet Archive
globalmarketinga0000mooi_t4l0
ISBN 10
1452257175
ISBN 13
9781452257174
LCCN
2013016276
OCLC/WorldCat
841516746

Source records

marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Library of Congress MARC record
Internet Archive item record
Promise Item
ISBNdb

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History

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December 20, 2023 Edited by ImportBot import existing book
January 15, 2023 Edited by ImportBot import existing book
August 3, 2020 Edited by ImportBot import existing book
July 18, 2019 Created by MARC Bot import new book