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Geary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics, as well as how metaphors play in conceptual comprehension and long-term memory.
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Previews available in: English
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I is an other: the secret life of metaphor and how it shapes the way we see the world
2010, Harper
in English
- 1st ed.
0061710288 9780061710285
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Includes bibliographical references and index.
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