Sold on language
how advertisers talk to you and what this says about you
by Julie Sedivy
Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science.
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Subjects
Advertising, Language, Reklam, Business and ManagementShowing 5 featured editions. View all 5 editions?
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1
Sold on Language: How Advertisers Talk to You and What This Says about You
2011, Wiley & Sons, Incorporated, John
in English
1119996082 9781119996088
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2
Sold on language: how advertisers talk to you and what this says about you
2011, Wiley-Blackwell
in English
0470683090 9780470683095
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3
Sold on Language: How Advertisers Talk to You and What This Says about You
2011, Wiley & Sons, Incorporated, John
in English
1119960185 9781119960188
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4
Sold on Language: How Advertisers Talk to You and What This Says about You
2010, Wiley & Sons, Incorporated, John
in English
0470978155 9780470978153
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5
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references (p. [291]-305) and index.
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| October 27, 2021 | Edited by ImportBot | import existing book |
| July 7, 2019 | Created by MARC Bot | import new book |