An edition of Services marketing (2002)

Services Marketing

2Rev Ed edition
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Last edited by ImportBot
December 19, 2023 | History
An edition of Services marketing (2002)

Services Marketing

2Rev Ed edition

This edition has been updated to cover all the most recent developments in the field, such as technological advances. The case studies come from a wide range of countries and types of industries.

Publish Date
Publisher
Palgrave Macmillan
Pages
208

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Edition Availability
Cover of: Services Marketing
Services Marketing
July 29, 2002, Palgrave Macmillan
Paperback - 2Rev Ed edition

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Book Details


Classifications

Library of Congress
HF5415.13 .B37 2003, HD9980.5 .B36 2003, HD9980.5

The Physical Object

Format
Paperback
Number of pages
208
Dimensions
9.6 x 7.2 x 0.8 inches
Weight
1.3 pounds

Edition Identifiers

Open Library
OL9412553M
ISBN 10
033377793X
ISBN 13
9780333777930
Goodreads
2268795

Work Identifiers

Work ID
OL19901788W

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