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"A comprehensive guide to every aspect of preparing and using a business plan--newly updated and revised. New businesses and existing businesses fare better with well-thought-out plans. It is essential to have a good business plan to raise capital--either for a new venture to get additional capital or within most corporations for new initiatives or for accelerated growth"--Provided by publisher.
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Guide to business planning
2009, Economist in association with Profile Books
electronic resource /
in English
- [2nd ed.].
1847651151 9781847651150
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Book Details
Table of Contents
The business plan
The business planning process
Strategic planning
Analysing the environment
Analysing the firm
Industry and competitor analysis
Product and portfolio analysis
SWOT analysis
Generating strategic options
Market analysis and strategy
Market forecasting
The operational plan
Modelling the business
Accounting principles
Completing the financial statements
Reviewing the financial statements
Evaluating strategic options
Funding issues
Risk analysis
Presenting the business plan and obtaining approval
Implementing the business plan.
Edition Notes
At head of title: The economist.
Includes bibliographical references and index.
Description based on print version record.
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Feedback?February 6, 2022 | Edited by ImportBot | import existing book |
June 30, 2019 | Created by MARC Bot | import new book |