An edition of 20 ads that shook the world (2000)

20 ads that shook the world

the century's most groundbreaking advertising and how it changed us all

1st paperback ed.

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Cover of: 20 ads that shook the world by James B. Twitchell
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Last edited by ImportBot
October 23, 2021 | History
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An edition of 20 ads that shook the world (2000)

20 ads that shook the world

the century's most groundbreaking advertising and how it changed us all

1st paperback ed.

by

  • 0 Ratings
  • 43 Want to read
  • 4 Currently reading
  • 0 Have read

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Publish Date
Publisher
Three Rivers Press
Language
English
Pages
229

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Previews available in: English

Subjects
Advertising, History, Advertising, history

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Edition Availability
Cover of: 20 ads that shook the world
20 ads that shook the world: the century's most groundbreaking advertising and how it changed us all
2000, Three Rivers Press
in English - 1st paperback ed.
Libraries near you: WorldCat

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Book Details

Table of Contents

P.T. Barnum: prince of humbug --
Lydia E. Pinkham's vegetable compound: personalizing the corporate face --
Pears' soap: John E. Millais's A child's world and the powers of associated value --
Pepsodent: Claude Hopkins and the magic of preemptive claim --
Listerine: Gerard Lambert and selling the need --
The Queensboro Corporation: advertising on the first electronic medium --
The kid in upper 4: the birth of advocacy advertising -- De Beers: a good campaign is forever --
Coke and Christmas: the Claus that refreshes --
The Volkswagen Beetle: William Bernbach and the fourth wall --
Miss Clairol's "does she or doesn't she?": how to advertise a dangerous product --
The Marlboro man: the perfect campaign --
The Hathaway man: David Ogilvy and the branding of branding --
Anacin and the unique selling proposal: how would you like a hammer in the head? --
LBJ vs. Barry Goldwater: thirty-second politics --
She's very Charlie: the politics of scent --
Absolut: the metaphysics of wrap --
Apple's 1984: the ad as artifact --
The rise and fall of the infomercial: "call now! operators are standing by..." --
Nike and Michael Jordan: the hero as product.

Edition Notes

Includes bibliographical references (p. 217-219) and index.

Published in
New York
Other Titles
Twenty ads that shook the world

Classifications

Library of Congress
HF5811.T9 2002, HF5811 .T9 2000

The Physical Object

Pagination
229 p. :
Number of pages
229

ID Numbers

Open Library
OL15507681M
Internet Archive
20adsthatshookwo0000twit
ISBN 10
0609807234
LCCN
99042477
OCLC/WorldCat
48775273
Library Thing
330322
Goodreads
693438

Source records

Western Washington University MARC record
Ithaca College Library MARC record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Internet Archive item record
Promise Item
Promise Item
ISBNdb

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October 23, 2021 Edited by ImportBot import existing book
July 31, 2020 Edited by ImportBot import existing book
July 16, 2019 Edited by MARC Bot import existing book
February 1, 2010 Edited by WorkBot add more information to works
December 9, 2009 Created by WorkBot add works page