Marketing to Gen Z
the rules for reaching this vast, and very different, generation of influencers
by Jeff Fromm
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"In size and influence, Gen Z has arrived. This 1996-2010 cohort will comprise 40 percent of consumers by 2020, dominating markets and eclipsing other age groups. Hard working, socially conscious, and skeptical of marketing hype, they're carving out an identity that's both distinct from their predecessors and more demanding. Marketing to Gen Z reveals who these new buyers are, what they value, how they make decisions, and ways to authentically connect with them. Based on original research and in-depth interviews, the book walks you through the new rules of marketing, explaining how to capture the hearts of young people who hate conspicuous ads"--
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1
Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers
2022, AMACOM
in English
1400231086 9781400231089
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Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers
2018, AMACOM
in English
0814439284 9780814439289
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3
Marketing to Gen Z: the rules for reaching this vast, and very different, generation of influencers
2018, AMACOM
in English
0814439276 9780814439272
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Includes bibliographical references (pages 181-193) and index.
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| October 11, 2020 | Edited by ImportBot | import existing book |
| May 24, 2019 | Created by MARC Bot | import new book |