An edition of Ultimate guide to Google AdWords
(2014)
Ultimate guide to Google AdWords
Fifth edition.
by Perry S. Marshall
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"Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. ..."--Publisher description.
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Previews available in: English
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| Edition | Availability |
|---|---|
1
Ultimate guide to Google AdWords
2017, Entrepreneur Media, Inc.
in English
- Fifth edition.
1599186128 9781599186122
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2
Ultimate guide to Google AdWords: access 1 billion people in 10 minutes : double your website traffic overnight : build a profitable ad campaign today - from scratch
2014, Entrepreneur Press
in English
- Fourth edition.
1599185423 9781599185422
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Libraries near you:
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Book Details
Table of Contents
Preface: Wait! Before you read this book
Chisel your way in: frank talk about the Google AdWords of today
How to force prospects to choose your site: make them buy from you, not your competition
Keyword: AdWords success starts here
How to write Google Ads: attract eyeballs, get clicks, and earn money
Chisel you way in with bionic Google Ads
Ads that pass the test: editorial guidelines and split testing
Campaign settings
The winning method the world's smartest marketers stole from the Wright brothers
Vanquish the thickest competition with a killer USP
Conversion tracking: how to know where every penny you spend is going
Landing pages: making powerful first impressions that convert
Bidding strategies: tools to keep your spending smart
Supercharge your clickthrough rates with Ad extensions
How to get your ads on millions of websites with Google's display network
Remarketing: the single most profitable online advertising strategy
YouTube advertising: billions of eyeballs for pennies / by Tom Breeze
Niche domination, Part 1: Chisel in where the chiseling is easy
Niche domination, Part 2: Playing games you can win
"Deep 80/20": it's not what you think... and I can't tell you how profitable it is!
How to get customers to eat out of your hand: get the biggest money from your customers when you give them exactly what they want to buy
Quality score: making Google's "bozo filter" work for you
Google's search partner network: gold mine or land mine?
Impression share: get more of the right eyeballs to see your offer
Keep your campaigns purring like a kitten: the $1,000-per-hour job most people don't show up for
Creating your own remarketing grid
Remarketing: lists for search ads (RLSA): the world's most profitable form of traffic... now available on Google Search
Advanced campaign types: polishing up your competitive edge
Google's display network: the greatest playground in history
Google Analytics: know exactly where your visitors come from and where they are going
Google Shopping campaigns: a huge ROI for eCommerce
AdWords Editor: your power tool for managing campaigns with ease
AdWords Scripts: automate the grunt work
AdWords Experiments: test and succeed with little risk
How to hire the right AdWords agency
How email transforms those expensive clicks into long-term, profitable customers
So you have a killer sales machine. Now what?: the new army of next-generation marketers
Signature victories.
Edition Notes
Includes index.
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| September 15, 2021 | Edited by ImportBot | import existing book |
| August 5, 2020 | Edited by ImportBot | import existing book |
| May 24, 2019 | Created by MARC Bot | import new book |