An edition of Marketing for growth
(2014)
Marketing for growth
the role of marketers in driving revenues and profits
First edition.
by Iain Ellwood
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"Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can plan an equally important role in how revenues translate into profit" --
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Subjects
Profit, Marketing, Management| Edition | Availability |
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1
Marketing for growth: the role of marketers in driving revenues and profits
2014
in English
- First edition.
161039397X 9781610393973
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3
Marketing for Growth: The Role of Marketers in Driving Revenues and Profits
2014, PublicAffairs
in English
1610393988 9781610393980
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Book Details
Table of Contents
Customer value management --
Return on investment: measurement and analytics --
Barriers to growth --
Targeting customers and external stakeholders --
Market opportunities for growth --
Proposition definition --
Brand portfolio growth --
Growth through employee engagement --
Growth through customer engagement --
Growing service-based brands.
Edition Notes
Includes bibliographical references (p. [190]-196) and index.
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| May 23, 2019 | Created by MARC Bot | import new book |