An edition of Absolute value (2014)

Absolute value

what really influences customers in the age of (nearly) perfect information

First edition.

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Cover of: Absolute value by Itamar Simonson
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Last edited by ImportBot
December 27, 2021 | History
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An edition of Absolute value (2014)

Absolute value

what really influences customers in the age of (nearly) perfect information

First edition.

by

  • ★★★★★ 5.00 ·
  • 1 Rating
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.

Publish Date
Language
English
Pages
232

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Previews available in: English

Subjects
Marketing, Management, Verbraucherverhalten, Markenpolitik, Kundenorientierung, Kundenmanagement, Markenartikel, Commerce

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Edition Availability
Cover of: Absolute Value
Absolute Value: What Really Influences Customers in the Age of Perfect Information
2014, HarperCollins Publishers
in English
Libraries near you: WorldCat
Cover of: Absolute value
Absolute value: what really influences customers in the age of (nearly) perfect information
2014
in English - First edition.
Libraries near you: WorldCat

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Book Details

Table of Contents

I: The shift from relative to absolute. From relative to absolute ; The decline of "irrationality" ; New patterns in consumer decision making ; Why we're bullish about absolute values
II: How marketing changes forever. When brands mean less ; Satisfaction, loyalty, and the future of past experience ; Absolute diffusion : from Pinehurst to Pinterest ; Pointless positioning and persuasion
III: A new framework. The influence mix ; Communication : match your customers' influence mix ; Market research : from predicting to tracking ; Segment evolution : from susceptible to savvy ; The future of the absolute ; Absolute business : a final word.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415 .S4969 2014, HF5415 .S512 2014, HF5415.S512 2014

The Physical Object

Pagination
xv, 232 pages
Number of pages
232

ID Numbers

Open Library
OL26919889M
Internet Archive
absolutevaluewha0000simo
ISBN 10
0062215671
ISBN 13
9780062215673
LCCN
2013478768, 2013055351
OCLC/WorldCat
968986637, 869372853

Source records

marc_openlibraries_sanfranciscopubliclibrary MARC record
Library of Congress MARC record
Internet Archive item record
Better World Books record
amazon.com record
Promise Item
Promise Item

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History

Download catalog record: RDF / JSON
December 27, 2021 Edited by ImportBot import existing book
October 26, 2021 Edited by ImportBot import existing book
November 12, 2020 Edited by MARC Bot import existing book
May 23, 2019 Created by MARC Bot import new book