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Previews available in: English
Subjects
Consumer protection, Marketing, Food Industry, Carbonated beverages, Dietary Sucrose, Adverse effects, Politics, Consumer Advocacy, Carbonated Beverages, Soft drink industry, Beverage industry, Soft drinks, Food industry and trade, Practical Politics, Boissons gazeuses, Consommateurs, Protection, Aliments, Industrie et commerce, Politique, TECHNOLOGY & ENGINEERING, Food ScienceShowing 2 featured editions. View all 2 editions?
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1
Soda Politics: Taking on Big Soda
2017, Oxford University Press, Incorporated
in English
0190693142 9780190693145
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2 |
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Book Details
Table of Contents
What is soda? Why advocacy is needed
Sodas and health
The soda industry and how it works
Targeting children
Targeting minorities and the poor
"Softball" marketing tactics: recruiting allies, co-opting critics
More "softball" tactics: mitigating environmental damage
"Hardball" tactics: defending turf, attacking critics
Advocacy: soda caps, taxes, and more.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
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Feedback?December 19, 2022 | Edited by MARC Bot | import existing book |
August 20, 2021 | Edited by MARC Bot | import existing book |
August 4, 2020 | Edited by ImportBot | import existing book |
May 15, 2019 | Created by MARC Bot | import new book |