An edition of Fundamentals of marketing
(1964)
Fundamentals of marketing
8th ed.
by Stanton, William J.
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A great book for those who want to make a career in the field of marketing. It includes everything , from the very basics to the complex ones. A complete package to dive with , into the world of marketing.
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Fundamentals of marketing
1987, McGraw-Hill, McGraw-Hill Inc.,US
in English
- 8th ed.
0070609438 9780070609433
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Includes bibliographical references and indexes.
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