Flying too close to the sun
the success and failure of the new-entrant airlines
by Sveinn Vidar Gudmundsson
"Since deregulation in the United States most jet operating new-entrant carriers have failed. Theories on competition had been put to the test and reality turned out to be different to the vision. To begin with many new-entrant airlines were successful, but were not able to create sustainable strategy to survive as incumbent carriers adjusted to the new operating environment."--Jacket.
"This book explains the complex issues that led to the almost total failure rate of the "first wave" new-entrant airlines. The background to the pre-nineties failure predicament is examined in order to give a good overview of the characteristics of new-entrant airlines and of the environment in which they operate. Attention is given to the new-entrants' strategy and management in order to explore past deficiencies and to pave the way for successful new strategies."--BOOK JACKET. "The readership includes managers in the airline industry, academics, aviation regulatory authorities, transport policy makers and students."--Jacket.
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Includes bibliographical references (p. 245-255) and index.
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