The Jossey-Bass guide to strategic communications for nonprofits
a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more
by Kathy Bonk
This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy.
With a clear mission and the right communications skills, even small volunteer organizations can succeed in designing, planning, and implementing strategic public interest campaigns. The authors draw from more than fifty years of combined experience in communications and media relations to provide step-by-step guidance on all aspects of campaign development, including detailed checklists, illustrative charts, and sample forms.
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The Jossey-Bass guide to strategic communications for nonprofits: a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more
1999, Jossey-Bass
in English
- 1st ed.
0787943738 9780787943738
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Edition Notes
Includes bibliographic references (p. 169-173).
"A publication of the Communications Consortium Media Center."
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