An edition of Strategic Marketing (2000)

Strategic marketing

an introduction

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Cover of: Strategic marketing by Tony Proctor
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Last edited by MARC Bot
December 15, 2022 | History
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An edition of Strategic Marketing (2000)

Strategic marketing

an introduction

by

  • 0 Ratings
  • 6 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Routledge
Language
English
Pages
318

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Previews available in: English

Subjects
Marketing, Management, Decision making, Marketing, management, Prise de décision, Gestion, BUSINESS & ECONOMICS, Green Business, Industrial Management, Management Science, Organizational Behavior, Strategisches Management, Einführung, Marknadsföring, Marknadsanalys

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Edition Availability
Cover of: Strategic marketing
Strategic marketing: an introduction
2000, Routledge
Electronic resource in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Edition Notes

Bibliography: p. [303]-312. - Includes index.

Published in
London

Classifications

Library of Congress
HF5415.135 .P76 2000eb, HF5415.135.P76 2000

The Physical Object

Format
Electronic resource
Pagination
xvii, 318 p.
Number of pages
318

ID Numbers

Open Library
OL15946622M
Internet Archive
strategicmarketi00proc
ISBN 10
0203460057
OCLC/WorldCat
51306722

Source records

Internet Archive item record
Internet Archive item record
Internet Archive item record
Better World Books record
marc_columbia MARC record

First Sentence

"A strategy is a plan that integrates an organization's major goals, policies, decisions and sequences of action into a cohesive whole."

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History

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December 15, 2022 Edited by MARC Bot import existing book
June 23, 2021 Edited by ImportBot import existing book
August 14, 2020 Edited by ImportBot import existing book
August 14, 2020 Edited by ImportBot import new book
December 9, 2009 Created by WorkBot add works page