Check nearby libraries
Buy this book
"Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change."--Jacket.
Check nearby libraries
Buy this book
Previews available in: English
Showing 1 featured edition. View all 1 editions?
Edition | Availability |
---|---|
1
Creativity in Product Innovation
December 15, 2001, Cambridge University Press
Hardcover
in English
- 1st edition
0521800897 9780521800891
|
aaaa
Libraries near you:
WorldCat
|
Book Details
First Sentence
"The emergence of the Creativity Templates approach can be best illustrated by looking at the reality of new product innovation and the widespread methods typically used to detect and identify ideas for new products."
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?October 7, 2024 | Edited by MARC Bot | import existing book |
July 31, 2020 | Edited by ImportBot | import existing book |
April 9, 2019 | Created by MARC Bot | import existing book |