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Why do some companies thrive while others in the same industry languish? How can a struggling firm achieve higher annual earnings? What allows new corporations to become successful in highly competitive industries? In this book, now updated and expanded, Sharon Oster shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies.
The third edition of Modern Competitive Analysis includes new material on game theory, added value analysis, and strategic intent.
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Previews available in: English
Subjects
Unternehmensplanung, Concurrentie, Strategische planning, Strategische Planung, Compétitivité (économie politique), Competition, Strategic planning, Competencia económica, Wettbewerbsfähigkeit, Planification stratégique, Planificación estratégica, Administracao De Empresas, Concurrence, Analysis (philosophy), Corporate planningEdition | Availability |
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1
Modern competitive analysis
1999, Oxford University Press
in English
- 3rd ed.
019511941X 9780195119411
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WorldCat
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2
Modern competitive analysis
1994, Oxford University Press
in English
- 2nd ed.
019507579X 9780195075793
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zzzz
Libraries near you:
WorldCat
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3 |
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Libraries near you:
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Book Details
Edition Notes
Includes index.
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