An edition of Building models for marketing decisions (2000)

Building models for marketing decisions

by , , , , and

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Cover of: Building models for marketing decisions by Peter S.H. Leeflang ... [et al.].
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Last edited by MARC Bot
July 9, 2024 | History
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An edition of Building models for marketing decisions (2000)

Building models for marketing decisions

by , , , , and

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

"Building Models for Marketing Decisions describes marketing models that managers can use as an aid in decision making. In this book, which is a revision and expansion of Naert and Leeflang's Building Implementable Marketing Models (1978), the authors discuss in detail the model-building process. They distinguish four parts in this process: specification, estimation, validation and use of models. Throughout the book, the authors provide examples and illustrations.

This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena."--BOOK JACKET.

Publish Date
Publisher
Kluwer, Springer
Language
English
Pages
645

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Subjects
Marketing, Management, Decision making, Mathematical models, Sales & marketing, Marketing Management, Mathematical Models In Economics, Business & Economics, Business / Economics / Finance, Marketing - General, Business/Economics, Economics - General, Advertising & Promotion, Business & Economics / Marketing / General, Business & Economics-Advertising & Promotion

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Edition Availability
Cover of: Building Models for Marketing Decisions
Building Models for Marketing Decisions
2013, Springer London, Limited
in English
Libraries near you: WorldCat
Cover of: Building Models for Marketing Decisions (International Series in Quantitative Marketing)
Building Models for Marketing Decisions (International Series in Quantitative Marketing)
February 29, 2000, Springer
Hardcover in English - 1 edition
Libraries near you: WorldCat
Cover of: Building models for marketing decisions
Building models for marketing decisions
2000, Kluwer, Springer
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references (p. 579-615) and indexes.

Published in
Boston
Series
International series in quantitative marketing -- 9

Classifications

Dewey Decimal Class
658.8/02
Library of Congress
HF5415.135 .B85 2000

The Physical Object

Pagination
xvi, 645 p. :
Number of pages
645

ID Numbers

Open Library
OL19142283M
ISBN 10
0792377729
LCCN
00024988
OCLC/WorldCat
43370380
Library Thing
3476797

Source records

Library of Congress MARC record
Library of Congress MARC record
amazon.com record
marc_columbia MARC record

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Download catalog record: RDF / JSON
July 9, 2024 Edited by MARC Bot import existing book
July 31, 2019 Edited by MARC Bot associate edition with work OL19521853W
April 3, 2019 Created by MARC Bot import existing book