AMA complete guide to marketing research for small business
by Holly Edmunds
The AMA Complete Guide to Marketing Research for Small Business solves that dilemma with 11 practical, easy-to-use chapters that show the non-research specialist how to conduct useful research on a limited budget.
All this information is organized in a convenient, easy-to-use format with handy checklists and worksheets in every chapter. The final section of the book is in-depth, real-world-based case studies showing how small businesses have used the techniques presented in the book to solve their most perplexing marketing problems - quickly and inexpensively. The book ends with a handy glossary of commonly used marketing research terms.
Check nearby libraries
Buy this book
Previews available in: English
Subjects
| Edition | Availability |
|---|---|
1
AMA complete guide to marketing research for small business
1996, NTC Business Books
in English
0844235849 9780844235844
|
aaaa
|
Book Details
Edition Notes
"Published in conjunction with the American Marketing Association ... Chicago, Illinois"--T.p. verso.
Includes index.
Classifications
The Physical Object
Edition Identifiers
Work Identifiers
Community Reviews (0)
Lists