An edition of On the art of writing copy (2004)

On the art of writing copy

3rd ed.

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Cover of: On the art of writing copy by Herschell Gordon Lewis
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Last edited by ImportBot
August 12, 2020 | History
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An edition of On the art of writing copy (2004)

On the art of writing copy

3rd ed.

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Racom Communications, Direct Marketing Assoc.
Language
English
Pages
397

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Previews available in: English

Subjects
Advertising copy, Business writing
Edition Availability
Cover of: On the art of writing copy
On the art of writing copy
2012, Racom Communications
in English - 4th edition.
Libraries near you: WorldCat
Cover of: On the art of writing copy
On the art of writing copy
2004, Racom Communications, Direct Marketing Assoc.
in English - 3rd ed.
Libraries near you: WorldCat
Cover of: On the art of writing copy
On the art of writing copy
2004, Racom Communications, Direct Marketing Assoc.
in English - 3rd ed.
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

Acknowledgements
Introduction
Chap. 1. Digging for constants in a changing media world
Chap. 2. Clarity : the bridge linking art and science
Chap. 3. You, me, and what makes us respond
Chap. 4. The lean machine : how to use words
Chap. 5. Writing motivational copy
Chap. 6. How to use if, can and will
Chap. 7. The pros and cons of comparative copy
Chap. 8. How to write a guarantee
Chap. 9. Getting and keeping attention
Chap. 10. Understanding and using the rules of positivism
Chap. 11. Getting to the point and warming up your copy
Chap. 12. The copywriter's private short course in grammar and usage
Chap. 13. How to write direct mail letters
Chap. 14. Direct mail/direct response : 50 profitable rules and tips
Chap. 15. How to write speed format copy
Chap. 16. Writing television copy
Chap. 17. How and when to use and when not to use celebrities
Chap. 18. How to write winning radio copy
Chap. 19. Writing copy for the Internet
Chap. 20. Writing effective fund raising copy
Chap. 21. Who's message is it, anyway? Writing for special-interest groups
Chap. 22. Specialty ad-writing : lots and lots of media and techniques
Chap. 23. Sometimes a hot medium, sometimes cold : how to write card deck copy that sells
Chap. 24. Lots of tips for writing catalog copy
Chap. 25. The asterisk exception
Chap. 26. A tip a day⁵so you can write powerhouse copy within one month
Chap. 27. A concise compendium of rules for effective copywriting
Chap. 28. A glossary of communications terms
Appendix : which watch is worth watching?
Index
About the author.

Edition Notes

Includes index.

Published in
Evanston, IL, New York

Classifications

Library of Congress
HF5825 .L44 2004

The Physical Object

Pagination
x, 397 p. :
Number of pages
397

ID Numbers

Open Library
OL17724992M
Internet Archive
onartofwritingco0000lewi
ISBN 10
0970451547
LCCN
2012357003
Library Thing
1060154
Goodreads
761331

Source records

Oregon Libraries MARC record
Internet Archive item record
Library of Congress MARC record

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August 12, 2020 Edited by ImportBot import existing book
March 10, 2019 Created by MARC Bot import existing book