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Publish Date
2004
Publisher
Racom Communications,
Direct Marketing Assoc.
Language
English
Pages
397
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Advertising copy, Business writingShowing 3 featured editions. View all 3 editions?
Edition | Availability |
---|---|
1
On the art of writing copy
2012, Racom Communications
in English
- 4th edition.
1933199326 9781933199320
|
zzzz
Libraries near you:
WorldCat
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2
On the art of writing copy
2004, Racom Communications, Direct Marketing Assoc.
in English
- 3rd ed.
0970451547 9780970451545
|
zzzz
Libraries near you:
WorldCat
|
3
On the art of writing copy
2004, Racom Communications, Direct Marketing Assoc.
in English
- 3rd ed.
0970451547 9780970451545
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Acknowledgements
Introduction
Chap. 1. Digging for constants in a changing media world
Chap. 2. Clarity : the bridge linking art and science
Chap. 3. You, me, and what makes us respond
Chap. 4. The lean machine : how to use words
Chap. 5. Writing motivational copy
Chap. 6. How to use if, can and will
Chap. 7. The pros and cons of comparative copy
Chap. 8. How to write a guarantee
Chap. 9. Getting and keeping attention
Chap. 10. Understanding and using the rules of positivism
Chap. 11. Getting to the point and warming up your copy
Chap. 12. The copywriter's private short course in grammar and usage
Chap. 13. How to write direct mail letters
Chap. 14. Direct mail/direct response : 50 profitable rules and tips
Chap. 15. How to write speed format copy
Chap. 16. Writing television copy
Chap. 17. How and when to use and when not to use celebrities
Chap. 18. How to write winning radio copy
Chap. 19. Writing copy for the Internet
Chap. 20. Writing effective fund raising copy
Chap. 21. Who's message is it, anyway? Writing for special-interest groups
Chap. 22. Specialty ad-writing : lots and lots of media and techniques
Chap. 23. Sometimes a hot medium, sometimes cold : how to write card deck copy that sells
Chap. 24. Lots of tips for writing catalog copy
Chap. 25. The asterisk exception
Chap. 26. A tip a day⁵so you can write powerhouse copy within one month
Chap. 27. A concise compendium of rules for effective copywriting
Chap. 28. A glossary of communications terms
Appendix : which watch is worth watching?
Index
About the author.
Edition Notes
Includes index.
Classifications
The Physical Object
ID Numbers
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March 10, 2019 | Created by MARC Bot | import existing book |