J. B. Hammock played by his own rules, and rule number one was never settle down. He treated his women well, but with a no-strings detachment they all accepted. But sweet Tellie Maddox hovered about like a gossamer butterfly, always trying to take care of him, always caring about him. It was enough to make a confirmed bachelor take drastic measures.

Then Tellie lost part of her memory. She believed she was J.B.'s faithful sidekick. Even he couldn't be so heartless as to push Tellie aside, and so he played the role of friend until friendship turned to something else, something so much deeper than a heartbreaker like J.B. ever intended. He was hooked.

Then Tellie's memory returned.