An edition of Harvard business essentials
(2006)
Harvard business essentials
marketers toolkit : the 10 strategies you need to succeed.
by Harvard Business School
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Subjects
Marketing, Handbooks, manuals, Strategic planning| Edition | Availability |
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Harvard business essentials: marketers toolkit : the 10 strategies you need to succeed.
2006, Harvard Business School Press
in English
1591397626 9781591397625
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Book Details
Table of Contents
Marketing strategy and how it fits with business strategy
Creating a marketing plan : an overview
Market research : listen and learn
Market customization : segmentation, targeting, and positioning
Competitor analysis : understand your opponents
Branding : differentiation that customers value
The right customers : acquisition, retention, and development
New product and service development : the marketers role
Pricing it right : strategies, applications, and pitfalls
Integrated marketing communications : creativity, consistency, and resource allocation
Interactive marketing : new channelnew challenge
Marketing across borders : its a big, big world
The future of marketing : tomorrows challenge.
Edition Notes
Includes bibliographical references and index.
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