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"An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries."--Provided by publisher
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Greener Marketing: a Responsible Approach to Business
2017, Taylor and Francis
in English
- First edition.
1351283529 9781351283526
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3
Greener Marketing: A Global Perspective on Greening Marketing Practice
2017, Taylor & Francis Group
in English
1351283065 9781351283069
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4
Greener Marketing: A Global Perspective on Greening Marketing Practice
2017, Taylor & Francis Group
in English
1351283073 9781351283076
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5
Greener Marketing: A Responsible Approach to Business
2017, Taylor & Francis Group
in English
1351283502 9781351283502
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zzzz
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6
Greener Marketing: A Responsible Approach to Business
2017, Taylor & Francis Group
in English
1351283510 9781351283519
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7
Greener Marketing: A Responsible Approach to Business
1999, Taylor & Francis Group
in English
1907643206 9781907643200
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8
Greener Marketing: A Global Perspective on Greening Marketing Practice
1992, Taylor & Francis Group
in English
1907643575 9781907643576
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9
Greener marketing: a responsible approach to business
1992, Greenleaf Publishing
in English
1874719004 9781874719007
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Feedback?December 16, 2022 | Edited by MARC Bot | import existing book |
October 8, 2020 | Edited by ImportBot | import existing book |
February 17, 2019 | Created by MARC Bot | import existing book |