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Subjects
Creative ability in business, AdvertisingShowing 14 featured editions. View all 14 editions?
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01
Advertising by Design: Generating and Designing Creative Ideas Across Media
2021, Wiley & Sons, Incorporated, John
in English
1119691516 9781119691518
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02
Advertising by Design: Generating and Designing Creative Ideas Across Media
2021, Wiley & Sons, Limited, John
in English
1119691494 9781119691495
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03
Advertising by Design: Generating and Designing Creative Ideas Across Media
2021, Wiley & Sons, Incorporated, John
in English
1119691532 9781119691532
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04
Advertising by Design: Generating and Designing Creative Ideas Across Media
2019, Wiley & Sons, Incorporated, John
in English
1119622980 9781119622987
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05
Advertising by Design: Generating and Designing Creative Ideas Across Media
2016, Wiley & Sons, Incorporated, John
in English
111897106X 9781118971062
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06
Advertising by Design: Generating and Designing Creative Ideas Across Media
2016, Wiley & Sons, Incorporated, John
in English
1118971078 9781118971079
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07
Advertising by Design: Generating and Designing Creative Ideas Across Media
2011, Wiley & Sons, Incorporated, John
in English
1118038509 9781118038505
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08 |
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09
Advertising by Design: Generating and Designing Creative Ideas Across Media
2010, Wiley & Sons, Incorporated, John
in English
047064169X 9780470641699
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10 |
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11
Advertising by Design: Generating and Designing Creative Ideas Across Media
2010, Wiley & Sons, Incorporated, John
in English
047095079X 9780470950791
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12
Advertising by Design: Generating and Designing Creative Ideas Across Media
2010, Wiley & Sons, Incorporated, John
in English
0470913010 9780470913017
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13
Advertising by Design: Generating and Designing Creative Ideas Across Media
2010, Wiley & Sons, Incorporated, John
in English
0470913002 9780470913000
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14
Advertising by Design: Generating and Designing Creative Ideas Across Media
2010, Wiley & Sons, Incorporated, John
in English
0470912995 9780470912997
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Book Details
Table of Contents
What is advertising? The purpose of advertising. Who creates advertising? Ethics
The project process. Six phases of the project process : the creative brief
Creative thinking. Tools that stimulate creative thinking
The brand idea. Understanding the brand or group. The big idea. The brand idea
The big idea. Looking for an insight. Visual brief collage board. Concept-generation process. Thinking creatively : more points of departure for conceptualization. Let's end this discussion of idea generation with a question
Copywriting. What comes first-the line or the visual?
Approaches. Deconstructing Model frameworks. How to convey the advertising message. Approaches
Typography and visualization. Designing with type. Visualization. Images. Basics of visualizing form. Integrating type & image
Composition. What is composition? Three basic structures : type-driven, image-driven, and visual-verbal synergy. Basic design principles for single and multiple page applications for print and screen. Directing the viewer through a composition. Multiple pages & modularity. The grid. Visual basics for screen-based media motion
Campaigns & storytelling. What is a campaign? What makes a campaign effective? Storytelling. Grabbing attention
Designing for print. Print basics. Considerations for print
Designing for motion, broadcast & broadband. And now a word from our sponsors... basics for screen-based media. Considerations for motion. Considerations for TV, videos, & web films. Videos. About motion and motion graphics
Designing for websites. Websites. Website basics. Website development. Platforms/owned media
Designing for mobile. Mobile basics. Considerations for mobile
Designing for social media and unconventional marketing. Considerations for social media. Viral intent. Unconventional advertising. Considerations for unconventional advertising.
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Feedback?August 24, 2019 | Edited by ImportBot | import existing book |
February 12, 2019 | Created by MARC Bot | import existing book |