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An edition of Marketing 2.0 (2003)

Marketing 2.0

Strategies for Closer Customer Relationships

1 edition

by , , and

  • 1 Want to read
Cover of: Marketing 2.0 by Gerald Corbae, Jacob B. Jensen, Dirk Schneider, Gerald Corbae, Jacob B. Jensen, Dirk Schneider
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Last edited by MARC Bot
November 9, 2025 | History
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An edition of Marketing 2.0 (2003)

Marketing 2.0

Strategies for Closer Customer Relationships

1 edition

by , , and

  • 1 Want to read

"This book analyses the enduring changes marketing is undergoing and presents the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world."--BOOK JACKET.

Publish Date
Publisher
Springer
Language
English
Pages
151

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Previews available in: English

Subjects

Brand name products Management Internet marketing Marketing Relationship marketing Customer relations
Edition Availability
Cover of: Marketing 2. 0
Marketing 2. 0: Absatzstrategien Für Turbulente Zeiten
2013, Westdeutscher Verlag GmbH
in German
Cover of: Marketing 2. 0
Marketing 2. 0: Strategies for Closer Customer Relationships
2013, Springer
in English
Cover of: Marketing 2. 0
Marketing 2. 0: Strategies for Closer Customer Relationships
2010, Springer
in English
Cover of: Marketing 2.0
Marketing 2.0: Strategies for Closer Customer Relationships
September 10, 2003, Springer
Hardcover in English - 1 edition

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Book Details

Classifications

Library of Congress
HD28-70HF5410-5417.5, HF5415 .C651713 2003, HF5415 .C6517 2003

The Physical Object

Format
Hardcover
Number of pages
151
Dimensions
9.4 x 5.9 x 0.4 inches
Weight
14.6 ounces

Edition Identifiers

Open Library
OL9053736M
ISBN 10
3540002855
ISBN 13
9783540002857
LCCN
2003054318
OCLC/WorldCat
52459843
Goodreads
2019567

Work Identifiers

Work ID
OL18754899W

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