An edition of Inventing Nanjing Road
(1999)
Inventing Nanjing Road
commercial culture in Shanghai, 1900-1945
by Sherman Cochran
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Inventing Nanjing Road: commercial culture in Shanghai, 1900-1945
1999, East Asia Program, Cornell University
in English
1885445636 9781885445636
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Book Details
Table of Contents
Commercial culture in Shanghai, 1900-1945 : imported or invented? Cut short or sustained? / Sherman Cochran
Selling goods and promoting a new commercial culture : the four premier department stores on Nanjing Road, 1917-1937 / Wellington K.K. Chan
Transnational origins of advertising in early twentieth-century China / Sherman Cochran
Invention, industry, art : the commercialization of culture in republican art magazines / Carrie Waara
Consumers are also soldiers : subversive songs from Nanjing Road during the New Life Movement / Carlton Benson
"The seventy-two tenants" : residence and commerce in Shanghai's Shikumen houses, 1872-1951 / Hanchao Lu
Selling fantasies at war : production and promotion practices of the Shanghai cinema, 1937-1941 / Poshek Fu
Milk for health, milk for profit : Shanghai's Chinese dairy industry under Japanese occupation / Susan Glosser
Nanjing Road, Broadway, and the roots of international corporate commerce / William R. Taylor.
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Includes bibliographical references and index.
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