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Book Details
Published in
New York
Table of Contents
The market
Market size and growth
Market composition
Factors to market growth
Project market growth
The marketers
Marketer and brand shares
The competitive situation
Competitive profiles
Atkins Nutritions, Inc.
Balance Bar Co. (Kraft Foods, Inc.)
Clif Bar, Inc.
General Mills, Inc.
Kellogg Co.
Mars, Inc.
PowerBar, Inc. (Nestle S.A.)
Quaker Oats Co. (PepsiCo, Inc.)
Rexall Sundown, Inc. (NBTY, Inc.)
Slim-Fast Foods Co. (Unilever)
Marketing and retail trends
Marketing dynamics
New product trends
Retail dynamics
The consumer
Consumer overview
Consumer focus: cereal/granola bars
Consumer focus: energy/diet snacks & bars
Looking ahead
Trends & opportunities
Appendix: Addresses of selected marketers.
Edition Notes
"Author, Marigny Research Group."
"September 2003."
Classifications
The Physical Object
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Feedback?February 4, 2019 | Created by MARC Bot | import existing book |