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Previews available in: English
Subjects
Social marketing, Charitable contributions, Social responsibility of business, Corporations, Corporate image, Entreprises, Bedrijven, Donaciones benéficas, Empresas, Mercadotecnia social, Marketing social, Soziomarketing, Corporate Social Responsibility, Image, Responsabilité sociale, Soziales Engagement, Sociétés, Sociale verantwoordelijkheid, Dons de charité, Responsabilidad social de la empresa, Unternehmen, Imagen corporativa, Corporations, charitable contributionsShowing 1 featured edition. View all 1 editions?
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Corporate social responsibility: doing the most good for your company and your cause
2005, Wiley
in English
0471476110 9780471476115
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Book Details
Table of Contents
The case for doing at least some good
Corporate social initiatives : six options for doing good
Corporate cause promotions : increasing awareness and concern for social causes
Cause-related marketing : making contributions to causes based on product sales
Corporate social marketing : supporting behavior change campaigns
Corporate philanthropy : making a direct contribution to a cause
Community volunteering : employees donating their time and talents
Socially responsible business practices : discretionary business practices and investments to support causes
Twenty-five best practices for doing the most good for the company and the cause
A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
Edition Notes
Includes bibliographical references (p. 277-295) and index.
Published simultaneously in Canada.
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