An edition of The newspaper publishing industry
(1996)
Newspaper Publishing Industry, The
(Part of the Allyn & Bacon Series in Mass Communication)
by Robert G. Picard
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The Newspaper Publishing Industry provides a timely, all-inclusive approach to the alluring newspaper business. Robert Picard and Jess Brody, both of California State University at Fullerton, offer insight into the economics of a newspaper as a product that delivers both advertising and information. They also explore business and management issues ranging from increasing diversity to developing telecommunications-based information services. The authors place the social, technological, and economic aspects of this fascinating profession into context.
Previews available in: English
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Newspaper Publishing Industry, The: (Part of the Allyn & Bacon Series in Mass Communication)
November 5, 1996, Allyn & Bacon
in English
0205161456 9780205161454
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