"Delivering the Goods looks at business logistics through the history of successful military logistical operations undertaken by leaders from Alexander the Great to General Norman Schwarzkopf. After exploring some of the most inventive solutions ever devised for logistical problems, the authors apply the lessons learned to modern business. In the process they include real-world examples of techniques for supply chain optimization used by various organizations - from the modern U.S.

Army to the computer company Sun Microsystems.".

"In the increasingly competitive and cost-conscious corporate environment of the next few decades, the question of delivery - how rapidly, how well, and how cheaply you deliver goods and services to the customer - will be the paramount differentiating factor for companies. In fact, one fifth or more of sales for a typical American company is represented by transportation and distribution costs, or what are essentially supply chain costs.

Therefore, even a slightly more efficient delivery system can become a significant competitive advantage for large companies." "Delivering the Goods provides case studies and histories of successful logistical operations throughout history, but it also offers practical guidance on applying proven logistical principles to your business. Manage your supply chain properly, and you just might bring home the ultimate spoils of war - customers."--BOOK JACKET.