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Consumer Behavior 2017-2018 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2017-2018 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, Affluent, and other consumer groups. - Publisher.
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Consumer Behavior: 2017-2018
2017, Richard K Miller & Associates
Paperback
in English
1577832353 9781577832355
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Feedback?October 26, 2016 | Edited by Bryan Tyson | Added new cover |
October 26, 2016 | Edited by Bryan Tyson | Edited without comment. |
October 26, 2016 | Created by Bryan Tyson | Added new book. |