This title looks at the important role translation studies plays in exploring how words, sounds and images are translated and reinterpreted in new socio-cultural contexts. This volume presents fresh approaches to the role that translation - in its many forms - plays in enabling and mediating global cultural exchange. As modes of communication and textual production continue to evolve, the field of translation studies has an increasingly important role in exploring the ways in which words, sounds and images are translated and reinterpreted in new socio-cultural contexts. The book includes an innovative mix of literary, cultural and intersemiotic perspectives and represents a wide range of languages and cultures. The contributions are all linked by a shared focus on the place of translation in the contemporary world, and the ways in which translation, and the discipline of translation studies, can shed light on questions of inter- and hypertextuality, multimodality and new media in contemporary cultural production. Published in association with the International Association for Translation and Intercultural Studies (IATIS), "Continuum Studies in Translation" aims to present a series of books focused around central issues in translation and interpreting. Using case studies drawn from a wide range of different countries and languages, each book presents a comprehensive examination of current areas of research within translation studies written by academics at the forefront of the field. The thought-provoking books in this series are aimed at advanced students and researchers of translation studies.