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Last edited by Bryan Tyson
April 19, 2016 | History
This handbook assesses consumer use and advertising expenditures for all types of media. Topics include television, radio, print media, filmed entertainment, sports, the Internet, mobile media, outdoor advertising, sponsorships, licensing, and video games. The handbook provides in-depth market data and demographic analysis, identifies important recent developments, discusses market trends, and forecasts how the market will likely evolve within a five-year timeframe. It is designed to be a strategic business planning resource for executives in all segments of the advertising and media business. - Publisher.
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Edition | Availability |
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1
Entertainment, Media & Advertising Market Research Handbook: 2015-2016
2015, Richard K. Miller & Associates
Paperback
in English
1577832019 9781577832010
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Libraries near you:
WorldCat
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Book Details
Table of Contents
Part one : Market summary.
Market assessment : advertising
Consumer use of media & the Internet
Consumer access of news
Part two : Market leaders.
Largest advertisers
Largest agencies
Largest service providers
Most-visited websites
Part three : Television.
TV viewing
TV programming
TV networks
Television advertising
Online TV
Part four : Radio.
Radio listening
Radio stations
Radio advertising
Internet radio
Satellite radio
Part five : Print media.
Magazines
Newspapers
Books & ebooks
Part six : Digital media.
Digital advertising
Mobile access
Mobile advertising
Social networks
Social media marketing
Video access
Video advertising
Gaming
Part seven : Advertising analyses.
Branding
Content marketing
Crowdsourcing
Customer analytics
Engagement
Global markets
Hispanic media
Local marketing
Naming rights
Native advertising
Online behavioral targeting
Out-of-home advertising
Place-based video advertising
Political advertising
Programmatic advertising
Response to advertising
Small- and medium-sized business advertising & marketing
Sponsorships
Sports marketing
Sports media
Trust in media & advertising
Part eight : Filmed entertainment.
Film studios
Movies
Home entertainment
Part nine : Music.
Concerts & music festivals
Recorded music
Appendixes.
Academic programs
Analysts
Associations
Entertainment awards
Entertainment & media museums
Industry-specific periodicals
Marketing blogs
State film commissions
References
Edition Notes
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?April 19, 2016 | Edited by Bryan Tyson | Added new cover |
April 19, 2016 | Edited by Bryan Tyson | Edited without comment. |
April 19, 2016 | Created by Bryan Tyson | Added new book. |