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Corporate community involvement 1 edition

Corporate community involvement
Nick Lakin

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Corporate community involvement
the definitive guide to maximizing your business' societal engagement
Nick Lakin and Veronica Scheubel

Published 2010 by Stanford University Press, Greenleaf in Stanford, Calif, Sheffield, UK .
Written in English.

About the Book

The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson- as well as leading experts in corporate responsibility and community involvement. The text highlights best-practice approaches, effective methods, and concise tools to help managers "get there faster" and "get it right first time." The core of the book is a step-by-step guide that shows readers how to: conduct a current state analysis and devise a strategy; organize staffing and budgets; integrate corporate community involvement throughout the business and create high-profile programs' partner across sectors; measure and evaluate results; communicate successful activities; and overcome challenges.

Table of Contents

Introduction: Corporate Community Involvement: what it is, what it is not
How to develop the right community, involvement strategy
Company roles, responsibilities, and skills in Community Involvement
'How much does it cost?' How to budget for corporate Community Involvement
How to manage corporate giving, foundations, and disaster relief
Integrating Community Involvement into your core business: how to work with operations, marketing, and HR
Make it stand out: how to create and implement leading Community Involvement programs
How to manage cross-sector collaboration
The power of employee involvement
'You can't manage what you don't measure' How to measure, evaluate, and report Community Involvement
'But why haven't we heard about this before?' Communicating your Community Involvement effectively
'I knew it would be worthwhile.' Overcoming challenges and instigating change.

Edition Notes

Includes bibliographical references and index.


Dewey Decimal Class
Library of Congress
HD60 .L325 2010

The Physical Object

viii, 269 p. :
Number of pages

ID Numbers

Open Library
Internet Archive
080477174X, 1906093334
9780804771740, 9781906093334
LC Control Number


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