An edition of Beyond branding
(2005)
Beyond branding
how the new values of transparency and integrity are changing the world of brands
by Nicholas Ind
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Beyond branding: how the new values of transparency and integrity are changing the world of brands
2005, Kogan Page
electronic resource :
in English
1423716094 9781423716099
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Book Details
Edition Notes
Originally published: 2003.
Includes bibliographical references.
Electronic access restricted to subscribers.
Text (HTML/netLibrary eBook) and search engine.
Electronic data. Boulder, Colo. : NetLibrary, 2005.
Mode of access: Intranet.
System requirements for online version: netLibrary eBook Reader (for off-line reading) ; Windows 95/98/NT 4.0 or higher ; Pentium 100, 32 MB RAM, 20MB free disk space ; not available for WebTV, Macintosh, Unix or Linux.
Available for non-commercial, internal use by students, staff, and faculty for academic and research purposes only.
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