An edition of The marketing book
(2007)
The Marketing Book, Sixth Edition
6 edition
by Michael Baker and Susan Hart
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Previews available in: English
Subjects
Marketing, Sales & marketing, Business & Economics, Business / Economics / Finance, Business/Economics, Management - General, Marketing - General, Business & Investing, Business & Economics / Marketing / General, BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior, Business and ManagementShowing 6 featured editions. View all 6 editions?
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The marketing book
2008, Elsevier / Butterworth-Heinemann
in English
- 6th ed.
0750685662 9780750685665
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The Marketing Book, Sixth Edition
October 28, 2007, Butterworth-Heinemann
Paperback
in English
- 6 edition
0750685662 9780750685665
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Book Details
First Sentence
"As a discipline, marketing is in the process of transition from an art which is practised to a profession with strong theoretical foundations."
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| December 15, 2022 | Edited by MARC Bot | import existing book |
| July 31, 2019 | Edited by MARC Bot | associate edition with work OL16923517W |
| July 28, 2014 | Created by ImportBot | import new book |