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A good idea or the right decision needs support or it will not be accepted and implemented well. The proposal is shot down, accepted but without sufficient support to gain all of its true benefits, or slowly dies a sad death. All those who would benefit from the idea lose. You lose. In an extreme case, a whole company or nation may lose. Kotter demonstrates that it doesn't have to be that way.
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Edition | Availability |
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1
Buy-in: saving your good idea from getting shot down
2010, Brilliance Audio
sound recording :
in English
- Unabridged.
1441872302 9781441872302
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Book Details
Published in
Grand Haven, MI
Edition Notes
Compact discs.
Performed by Tim Wheeler.
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