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Why metaphors matter: Understanding the power of implicit comparison and its uses within the Marine Corps
1997, Marine Corps University
in English
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Table of Contents
Introduction : why focus on metaphors
The role of metaphors in language. Metaphors in literature and rhetoric ; Metaphors in rhetorical practice
The force of metaphor in cognition. From rhetoric to cognition ; Metaphor as a cognitive process ; Metaphors we live by
Metaphors for marines. Doctrine: metaphor and meaning in teachings ; Innovation: conceptual and organizational change ; Culture: cross-cultural communications
Leadership: metaphor, goals and values.
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Includes bibliographical references.
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