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Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy. Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy; Determine which creative tactics will provide the best results for your company; Implement search and social optimization holistically in the organization; Measure the business value of optimized and socialized content marketing; Develop guidelines, processes and training to scale online marketing success. Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics. - Publisher.
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Previews available in: English
Subjects
Social media, Direct marketing, Direct sellingEdition | Availability |
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Optimize: how to attract and engage more customers by integrating SEO, social media, and content marketing
2012, Wiley
Hardcover
in English
1118167775 9781118167779
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2
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
2012, Wiley & Sons, Incorporated, John
in English
1118226380 9781118226384
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Libraries near you:
WorldCat
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3 |
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4
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
2012, Wiley & Sons, Incorporated, John
in English
1118239571 9781118239575
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zzzz
Libraries near you:
WorldCat
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5
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
2012, Wiley & Sons, Incorporated, John
in English
1118264274 9781118264270
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zzzz
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Feedback?February 28, 2020 | Edited by MARC Bot | remove fake subjects |
July 17, 2019 | Edited by MARC Bot | import existing book |
July 14, 2017 | Edited by Mek | adding subject: Internet Archive Wishlist |
March 6, 2013 | Edited by Bryan Tyson | Added new cover |
March 6, 2013 | Created by Bryan Tyson | Added new book. |