An edition of The Henney Motor Company
(2009)
The Henney Motor Company
a complete history
by Thomas A. McPherson
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During the 1930s and 1940s, Henney came close to total industry dominance. It had an overwhelming range of products and a powerhouse dealer network, and managed a steady stream of innovations. In the late 1930s it got Packard, the world's leading luxury car, to agree to an exclusive agreement and by World War II was selling more professional cars than the rest of the industry combined. Yet in the end, Henney fell victim to a full-court press of declining Packard sales, relentless competition, overeager expansion by its owner, and legal setbacks--Dust jacket flap.
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The Henney Motor Company: a complete history
2009, Iconografix, Ertel Publishing, Inc.
in English
1583882332 9781583882337
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Table of Contents
From horses to hearses : the Henney Buggy Company 1868-1915
Successful transition : the John W. Henney Company 1916-1927
Vying for industry leadership : the Henney Motor Company 1928-1937
Worthy of two great names : the Packard alliance 1938-1948
The long farewell : decline and kilowatts 1949-1961.
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