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Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, prceptions and corporate reality in order to foster behavior that helps a company achieve its business goals.
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Book Details
Table of Contents
Pt. 1. Introduction
pt. 2. Approaching corporate reputation
pt. 3. Measures and impacts
pt. 4. Reputation management in practice
pt. 5. Future trends of reputation management.
Edition Notes
Includes bibliographical references.
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Feedback?February 26, 2022 | Edited by ImportBot | import existing book |
August 2, 2020 | Edited by ImportBot | import existing book |
August 1, 2012 | Created by LC Bot | import new book |