An edition of Fundamentals of strategy
(2012)
Fundamentals of strategy
2nd ed.
by Gerry Johnson
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Fundamentals of strategy
2012, Financial Times /Prentice Hall
in English
- 2nd ed.
0273757253 9780273757252
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Book Details
Table of Contents
Introducing strategy
The environment
Strategic capabilities
Strategic purpose
Business strategy
Corporate strategy and diversification
International strategy
Innovation strategies
Mergers, acquisitions and alliances
Strategy in action
Appendix : evaluating strategies.
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| July 29, 2020 | Edited by ImportBot | import existing book |
| June 28, 2019 | Edited by ImportBot | import existing book |
| May 30, 2012 | Created by LC Bot | import new book |