An edition of Store wars
(2012)
Store wars
the FMCG battle for in-store and online success
by Greg Thain
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Subjects
Marketing, Consumer goods, Retail tradeShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
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1
Store wars: the FMCG battle for in-store and online success
2012, John Wiley & Sons
in English
1118374061 9781118374061
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Book Details
Published in
Chichester, Hoboken
Table of Contents
Shifting of power in the value chain
Differences between manufacturers and retailers
The fragility of a marketing orientation
Retailers and the marketing concept
The battle for mindspace and shelfspace
The battle for mindspace
The battle for shelfspace
Creating a sustainable retail differential advantage
Private label
Trade marketing
Internationalisation and emerging markets
E-retailing
The new order and its challenges.
Edition Notes
Includes index.
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| May 16, 2012 | Created by LC Bot | import new book |