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Retail management: a strategic approach
2013, Pearson Prentice Hall
in English
- 12th ed.
0132720825 9780132720823
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Book Details
Table of Contents
Preface
About the authors
Acknowledgments
An overview of strategic retail management
An introduction to retailing
Building and sustaining relationships in retailing
Strategic planning in retailing
Situation analysis
Retail institutions by ownership 1
Retail institutions by store-based strategy mix
Web, nonstore-based, and other forms of nontraditional retailing
Targeting customers and gathering information
Identifying and understanding consumers
Information gathering and processing in retailing
Choosing a store location
Trading-area analysis
Capter 10 site selection
Managing a retail business
Retail organization and human resource management
Operations management financial dimensions
Operations management operational dimensions
Merchandise management and pricing
Developing merchandise plans
Implementing merchandise plans
Financial merchandise management
Pricing in retailing
Communicating with the customer
Establishing and maintaining a retail image
Promotional strategy
Putting it all together 565
Integrating and controlling the retail strategy
Appendix: careers in retailing
Glossary
Endnotes
Name index
Subject index.
Edition Notes
Includes bibliographical references and index.
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The Physical Object
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