An edition of Destination marketing and management
(2011)
Destination marketing and management
theories and applications
by Youcheng Wang and Abraham Pizam
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Marketing, Management, Tourism| Edition | Availability |
|---|---|
1
Destination marketing and management: theories and applications
2011, CABI
in English
1845937627 9781845937621
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Book Details
Published in
Wallington, Oxfordshire, UK, Cambridge, MA
Table of Contents
Part I. Destination marketing and management : concepts, structures and policies. Destination marketing and management : scope, definition and structures / Youcheng Wang ; Destination planning and policy : process and practice / John Jenkins, Dianne Dredge and Jessica Taplin
Part II. Destination marketing : understanding consumer decision making. Travel motivation, benefits and constraints to destinations / Philip L. Pearce ; Traveller decision making : the experientialist stance / Drew Martin, Ercan Sirakaya-Turk and Arch Woodside ; Destination information search strategies / Dogan Gursoy ; Experiential consumption and destination marketing / Andrew R. Walls and Youcheng Wang
Part III. Destination marketing : research, branding and image commmunication. Destination marketing research : issues and challenges / Muzaffer Uysal, Rich Harrill and Eunju Woo ; Destination branding and positioning / Asli D.A. Tasci ; Destination image development and communication / Amir Shani and Youcheng Wang
Part IV. Destination product development and distribution. The evolution of tourism products in St Andrews, Scotland : from religious relics to golfing mecca / Richard Butler ; Distribution channels in destination marketing and promotion / John Kracht and Youcheng Wang ; Destination marketing systems : critical factors for functional design and management / Youcheng Wang ; eTourism : critical information and communication technologies for tourism destinations / Dimitrios Buhalis, Daniel Leung and Rob Law ; Web 2.0, the online community and destination marketing / Peter O'Connor, Youcheng Wang and Xu Li ; Events and destination management / Graham Brown ... [et al.]
Part V. Managing stakeholders at destinations. Collaborative destination marketing : principles and applications / Youcheng Wang ; Tourism development and destination community residents / Claudia Jurowski
Part VI. Safety and crisis management at destinations. The importance of safety and security for tourism destinations / Galia Fuchs and Abraham Pizam ; Destination crisis management / Lori Pennington-Gray and Abraham Pizam
Part VII. Managing competitiveness and sustainability and embracing challenges and opportunities. A model of destination competitiveness and sustainability / J.R. Brent Ritchie and Geoffrey I. Crouch ; Destination management : challenges and opportunities / Alan Fyall.
Edition Notes
Includes bibliographical references and index.
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| May 16, 2012 | Created by LC Bot | import new book |