An edition of Fashion
(2010)
Fashion
from concept to consumer
by Gini Stephens Frings
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Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. - Publisher.
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Book Details
Table of Contents
Part one: The fundamentals of fashion.
Fashion development
Consumer demand and fashion marketing
Fashion change and consumer acceptance
Fashion research and resources
Part two: The raw materials of fashion.
Textile and fabric production
Textile product development and marketing
Trims, leather, and fur
Part three: Fashion manufacturing and marketing.
International fashion
Product and design development
Apparel production and global sourcing
Accessory and fur manufacturing
Wholesale marketing and distribution
Part four: Fashion retailing.
Retailing
Retail fashion merchandising
Retail fashion marketing
Appendixes.
Career guidelines
The color wheel
Clothing construction
Garment fitting and selection
Clothing care
Consumer rights
Industry rules and regulations
Fashion industry terminology
Edition Notes
Classifications
The Physical Object
Edition Identifiers
Work Identifiers
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