Every enterprise has a present and a past, but does it have a future? When a man or woman envisions their new venture -- whether it's a business, ministry, or an organization -- he or she must empower that vision with the necessary enthusiasm and leadership to ensure its success. But will that leader also have what it takes to ensure their vision is still ablaze long after they're gone? In many cases, the answer is no. Aspiring new-gen leaders coming up through the ranks may have some admirable skills, but unless they understand that true leadership -- great leadership -- isn't about them and their success, the enterprise is in jeopardy. As president and CEO of Ronald Blue & Co., Russ Crosson has a powerful message for aspiring leaders: "Great leadership isn't about the leader at all -- it's about the mission of the organization, church, business, or even family where the leader serves. And it is about who will replace the leader when he or she is gone." There are many "how to" and "what to do" leadership books, but if you aspire to be a great leader, this why-to book will help you become just that and succeed in more ways than you can imagine. - Back cover.