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An edition of The consumer mind (2012)

The consumer mind

brand perception and the implication for marketers

by

  • 1 Want to read
The consumer mind
Pepe Martinez, Pepe Martinez
The consumer mind by Pepe Martinez, Pepe Martinez
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This book is currently unavailable on Open Library, check out available alternatives.
Last edited by LC Bot
February 8, 2012 | History
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An edition of The consumer mind (2012)

The consumer mind

brand perception and the implication for marketers

by

  • 1 Want to read

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Publish Date
Publisher
Kogan Page
Language
English

Subjects

Psychology Consumers Psychological aspects Marketing Branding (Marketing) Neuromarketing
Edition Availability
Cover of: The consumer mind
The consumer mind: brand perception and the implication for marketers
2012, Kogan Page
in English
  • Nearby Libraries

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Book Details

Table of Contents

Starting point : the pillars of the human mind
The alarm clock rings
The world surrounding us
Careful! watch out!
Do you remember?
Wonderful!
How clever!
Who's the boss here?
Make your mind up!
I want to be happy!
I'm off to bed
Summary of the brainś mental functions
Brands, communications and the mind
Millward Brown and neuroscience
Final reflections : philosophy and the mind.

Edition Notes

Includes bibliographical references.

Published in
London, Philadelphia

Classifications

Dewey Decimal Class
658.8/343
Library of Congress
HF5415.32 .M378 2012, HF5415.32, HF5415.32.M378 2012

The Physical Object

Pagination
p. cm.

Edition Identifiers

Open Library
OL25198173M
ISBN 13
9780749465704, 9780749465711
LCCN
2012003193

Work Identifiers

Work ID
OL16499366W

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