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The consumer mind: brand perception and the implication for marketers
2012, Kogan Page
in English
0749465700 9780749465704
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Book Details
Published in
London, Philadelphia
Table of Contents
Starting point : the pillars of the human mind
The alarm clock rings
The world surrounding us
Careful! watch out!
Do you remember?
Wonderful!
How clever!
Who's the boss here?
Make your mind up!
I want to be happy!
I'm off to bed
Summary of the brainś mental functions
Brands, communications and the mind
Millward Brown and neuroscience
Final reflections : philosophy and the mind.
Edition Notes
Includes bibliographical references.
Classifications
The Physical Object
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Feedback?February 8, 2012 | Created by LC Bot | import new book |