An edition of The consumer mind (2012)

The consumer mind

brand perception and the implication for marketers

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The consumer mind
Pepe Martinez
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Last edited by LC Bot
February 8, 2012 | History
An edition of The consumer mind (2012)

The consumer mind

brand perception and the implication for marketers

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Kogan Page
Language
English

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Edition Availability
Cover of: The consumer mind

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Book Details


Published in

London, Philadelphia

Table of Contents

Starting point : the pillars of the human mind
The alarm clock rings
The world surrounding us
Careful! watch out!
Do you remember?
Wonderful!
How clever!
Who's the boss here?
Make your mind up!
I want to be happy!
I'm off to bed
Summary of the brainś mental functions
Brands, communications and the mind
Millward Brown and neuroscience
Final reflections : philosophy and the mind.

Edition Notes

Includes bibliographical references.

Classifications

Dewey Decimal Class
658.8/343
Library of Congress
HF5415.32 .M378 2012, HF5415.32, HF5415.32.M378 2012

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL25198173M
ISBN 13
9780749465704, 9780749465711
LCCN
2012003193

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February 8, 2012 Created by LC Bot import new book